Client: Michelin Guide

Product: Michelin Guide Website

Challenge: To create an OOH ad and print ad that gets Michelin Guide into the hearts and minds of Gen-Z.

Insight: Gen-Z are suffering from a cost of living crisis, however they still love celebrating. Most Gen-Z might assume a Michelin Guide restaurant would be too expensive for their budget, this is to showcase that it can be affordable.

Strategy: Use short, snappy sentences that get the point across quickly (Gen-Z like to information FAST!).

Proposition: Choose Michelin Guide.