Client: Loved Before

Product: Loved Before's pre-loved stuffed animals.

Challenge: Create a product description for the toys below that helps children see second-hand toys in a positive light.

Insight: I remember choosing the toys that had little descriptions of what they loved to do. I always chose the ones with similar interests to me.

Strategy: I wanted to give these toys specific personalities to appeal to a wide variety kinds of children.

Proposition: Take one of these toys home. You'll gain a new best friend.

https://acrobat.adobe.com/id/urn:aaid:sc:EU:2a24ccde-90cc-4f8a-881e-9c081f59954b