Client: Crocs

Product: Crocs' shoe line

Challenge: Generate four Instagram captions in Crocs' tone of voice. Play on Crocs being coined an "ugly" shoe.

Insight: Crocs are great at meme-ifying their shoes to increase sales. It instantly engages Gen-Z/Millennial audiences.

Strategy: Pick simple yet funny captions that matches the gen-Z sense of humor.

Proposition: You need more Crocs in your life.